In just over a decade, cryptocurrency has evolved from a niche interest to a trillion-dollar industry, with the potential to reshape the global economy. This transformation has attracted a diverse array of investors, but little was known about who these investors are—until now. Recent research conducted by Harvard Business School professor Marco Di Maggio sheds light on the characteristics and behaviors of cryptocurrency investors, offering valuable insights into this burgeoning market. A New Portrait of Cryptocurrency Investors Di Maggio’s study reveals that cryptocurrency investors are not as unconventional as one might expect. On average, these investors have higher household incomes, reside in wealthier and more educated areas, and exhibit a propensity for risk-taking behaviors, such as gambling and frequently using credit cards, sometimes even overdrafting their accounts. This demographic profile suggests that the appeal of cryptocurrency lies in its potential for higher returns, ...